Auto
Use the clearest supported presentation based on available option data.
Shopify variant presentation
Make product variants easier to discover.
Present product options as image swatches, color swatches, text buttons, or dropdowns—without manually editing your Shopify theme code.
Create consistent presentation rules for your entire store, selected collections, or individual products.
Validated with Dawn and Horizon theme structures. Compatibility varies by theme version, customizations, and third-party apps.
Storefront preview
Everyday Carry Pack
ColorOcean
SizeMedium
SmallMediumLarge
Selected variantOcean · Medium
Presentation modes
Choose how shoppers see product options
Use automatic presentation or choose a specific display mode for each option group.
Image Swatches
Help shoppers identify an option through available product or option imagery.
Color Swatches
Turn Color or Colour values into compact visual choices.
Text Buttons
Present sizes, styles, and other values as clear selectable buttons.
Dropdown
Keep lengthy or complex option lists compact on product pages.
Automatic color detection recognizes option names matching “Color” or “Colour,” regardless of capitalization. When a safe App presentation cannot be applied, the theme’s native variant controls remain available.
Product pages
Clear choices, native theme behavior
StoreFlow Variant Discovery forwards shopper selections to the theme’s native controls, allowing the theme to continue managing price, media, URL, variant ID, and purchase-form behavior.
Product cards
Options on supported product cards
Add Image, Color, or Text option controls to supported cards in initial Collection Product Grids and standard Featured collection sections. Long option lists stay accessible in one horizontally scrollable rail.
Product card support applies to validated Dawn and Horizon structures in initial Collection Product Grids and supported standard Featured collection sections. Other unvalidated or dynamically added product-card surfaces may retain the theme’s native presentation.
Reusable themes
Start with a preset or create your own
Use ready-made, read-only Built-in Themes for faster setup. Customize a preset to create an independent Custom Theme, or create one from scratch.
Create, edit, duplicate, apply, disable, or delete up to eight reusable Custom Themes without changing the built-in originals.
Built-in preset
Apply directly or use as a starting point.
Custom theme
Reusable rules with your own presentation settings.
Interactive sample preview
Review control styling while you configure.
Application scope
Control where each presentation applies
On an actual Collection page, the priority is Product → Collection → Global. In a Featured collection section, the priority is Product → Global.
Collection-specific settings apply only while shoppers are viewing the selected Collection page. A Featured collection section does not automatically inherit that Collection-specific Theme.
Each Product or Collection can have one directly applied theme at a time. Applying another theme transfers that target to the new theme.
Collection page priority
1
Product
Most specific
2
Collection
Selected Collection page only
3
Global
Store-wide fallback
4
Shopify native presentation
Featured collection: Product → Global → Shopify native presentation
How it works
From setup to storefront in three steps
01
Enable the App Embed
Enable StoreFlow Variant Discovery in the Shopify theme editor.
02
Choose or create a theme
Start with a Built-in Theme or configure a Custom Theme using the interactive sample preview.
03
Apply and test
Apply globally or to selected Collections or Products, then test the storefront before publishing theme changes.
Compatibility matters
Test on an unpublished theme before going live
StoreFlow Variant Discovery has been validated with supported Dawn and Horizon structures on standard Product Pages, initial Collection Product Grids, and standard Featured collection sections. Results may vary with theme versions, custom theme code, third-party apps, modified product-card structures, and unsupported or custom sections.
One simple plan
$3.99 USD/month
7-day free trial. All current features included.